Why We’re Excited for the 2017 National Restaurant Association Show

Why We’re Excited for the 2017 National Restaurant Association Show


In two short weeks, Chicago will welcome the industry’s best and brightest to the National Restaurant Association Show. Organizers expect 2,300 exhibitors and 60,000 attendees from around the world. This year, we’re jumping into the mix to show off our IoT beverage dispensing, make new friends, and see the sights. You can find us in the Lakeside Center hall at booth #10037 with demos running all day and wine served from 1pm – 5pm. Here’s what we’re looking forward to:

The people

The NRA Restaurant, Hotel-Motel Show is one of the biggest tradeshows catering to food and beverage professionals. We’ve been told “it’s the show of shows.” As exhibitors, it’ll be the first big show where we’re connecting directly to end users – our future clients. NRA attendees are the people who make up our client community across the board – hotels, restaurants, bars, chain groups, and more.

We’re also looking forward to the event itself. The speaker lineup includes all kinds of characters, from celebrity chefs to renowned sportscasters. Personally, we might try to sneak off for a couple of the education sessions – especially the one about sustainability and waste prevention.

The specialty pavilions

The NRA Show has curated “specialty areas and pavilions grouped by top trends, products and emerging technology.” A few in particular caught our eye: the Kitchen Innovation Pavilion, Microsoft Digital Transformation, Startup Alley, and the Tech Pavilion. You may have noticed that we’re drawn to all things tech in the food and beverage industry. Our mission at Sestra is to show our clients how advances in technology and data can help them run a tighter beverage program with less waste. These pavilions will give us a chance to see what other companies in our space are up to, what the next trends in tech might be, and how our products fit into the broader F&B technology landscape.

The after hours events

What would any good show be without nightlife? And, any city with their own famous pizza style has to be a fun place for the food and beverage crowd.  The show is hosting events every night, including a “Block Party” bar crawl, a “Restaurants Rock” concert, and a party honoring the “rising stars of the foodservice industry.”


If you haven’t done so already, now is a great time to map out your plan for navigating the show. Head over to the NRA Show website for a full list of speakers, events, and exhibitors to help. Make a list of the booths you have to hit and sessions you don’t want to miss…and don’t forget to pencil in a demo with us! We’ll be at booth #10037 in the Lakeside Center hall. Stop by any time to chat and come see us from 1 to 5pm on Saturday, Sunday, and Monday for happy hour samples.

Let’s Meet up in Chicago!

Before you go, take a second to reach out via the form below and let us know that you’ll be there. And leave us a comment about what you’re most looking forward to at the show. See you in the windy city!


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