Sarah Mills

Entries by Sarah Mills

Smart Dispensing and Thirsty Fans- The Ideal Stadium Combo

While sports fans may attend their favorite team’s live events for support and camaraderie, there’s no denying the allure of stadium hot dogs and an ice cold beer. Sure, you can get those things at home but it’s just different when you’re surrounded by thousands of your closest friends, cheering on your favorite team.  While […]

Beyond Upselling- Techniques and Technology to Increase Your Sales

Traditional upselling of beverage size, quantity, and quality require staff to influence patrons to increase their purchase. While traditional upselling shouldn’t be discounted, its effectiveness depends on your bartenders’ knowledge and delivery. In addition to training your staff in the art of upselling, techniques and technology can help your venue sell more with less effort. […]

Your Technology Backed Solution to the Labor Shortage

The labor shortage is an increasingly credible threat to the hospitality industry. While consumers are headed back to hospitality businesses in droves, workers are not. The U.S. Labor Department reported 1,378,000 unfilled jobs at restaurants at the end of September of 2021. The quit rate in accommodations and food services was at 6.6%, over double […]

4 Food and Beverage Trends You Can’t Ignore in 2022

As a new year approaches, new trends are taking over the food and beverage industry. Predicting and implementing these trends doesn’t require a crystal ball, but listening to what consumer reports and market potential tell us. At Sestra, we stay on top of these reports for you so all you have to do is implement […]

4 Game Changing Ways Mobile Bars Are Increasing Sales

Restaurants, hotels, and stadiums all have varying capacity limits as well as reasons for drawing in guests; but there is one thing that rings true for every venue within the hospitality industry. Beverage sales provide one of the largest returns on investment and mobile bars can help you increase that ROI. Because Mobile bars are […]

The Best Wine For Selling Out This Holiday Season

‘Tis the season for wine. Ok, ok- it’s always the season for wine so which wine will be flying off the shelves (and out of kegs) this holiday season? Bold beauties and fruity finishes are making us want to curl up in front of the fireplace with a glass (or three) all season long. While […]

Ghosts to Gobbling- Transitioning from Halloween to Thanksgiving

Transitioning your venue from Halloween to Thanksgiving keeps the fun going, the seasonal menu orders high, and your customers coming back again and again. But don’t worry, change doesn’t have to be 👻 scary  👻  and Thanksgiving promotions don’t have to be a big lift. This season is the ideal situation for you to work […]

Virgin Voyages and Sestra Systems Hit the High Seas with Innovative Beverage Program

Strategic Partnership Delivers Technology and Sustainability on the Scarlet Lady  Virgin Voyages, the lifestyle travel brand focused on delivering irresistible cruise vacations, has implemented Sestra’s Smart Dispensing technology onboard their inaugural luxury cruise ship, Scarlet Lady. Sestra’s unique IoT-connected dispensing solutions and sophisticated analytics platform are essential on-board systems and a key component of Virgin […]

Halloween Promotions in a Box- Restaurant Edition

Spooky season is here. Skeletons are adorning yards, costumes are being planned, and pumpkin spice everything is taking over menus. It’s time for your restaurant to follow suit and plan, promote, then analyze the results of your Halloween festivities. Halloween drinks and decorations are Instagramable incentives sure to lure in your regulars as well as […]

How to Make the Workplace Feel Like Home

The way we work is changing. Offices that were once filled with cubicles and bustling employees sat empty for close to a year and a half. Staff who could, worked from home while businesses adapted and contemplated next steps. Looking to the future, 65% of employers plan to adopt a hybrid office schedule, but almost […]

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