Virgin Voyages and Sestra Systems Hit the High Seas with Innovative Beverage Program

Hitting the High Seas with Innovative Beverage Program
Hitting the High Seas with Innovative Beverage Program

Virgin Voyages and Sestra Systems Hit the High Seas with Innovative Beverage Program

Strategic Partnership Delivers Technology and Sustainability on the Scarlet Lady 

Virgin Voyages, the lifestyle travel brand focused on delivering irresistible cruise vacations, has implemented Sestra’s Smart Dispensing technology onboard their inaugural luxury cruise ship, Scarlet Lady. Sestra’s unique IoT-connected dispensing solutions and sophisticated analytics platform are essential on-board systems and a key component of Virgin Voyages’ innovative beverage program and sustainability initiatives. Working together, Virgin Voyages and Sestra Systems are driving their shared vision of creating positive change for people and the planet.

Virgin Voyages’ first ship, Scarlet Lady, was designed to reflect a yacht’s sleek luxury, offering the intimate, elevated experience of a boutique hotel at sea. Featuring spaces designed by some of the top names in contemporary interiors, Scarlet Lady is Adult-by-Design and a sanctuary at sea for the 18+ traveler. A dose of Vitamin Sea is naturally intertwined across the entire ship, with well-being, relaxation, and rejuvenation at the forefront.  

In addition to their commitment to luxury, Virgin Voyages is committed to integrating sustainability into every part of the Sailor experience. Scarlet Lady has been outfitted with the latest state-of-the-art equipment and innovative food concepts, serving sustainable seafood and direct trade coffee. They use techniques and technologies in addition to Sestra’s solutions to source responsibly and reduce waste. Not only is Virgin Voyages the first carbon neutral cruise line in regards to its direct emissions footprint, Virgin has banned single-use plastic. Sestra’s TapWise draft solution supports sustainability through its use of recyclable and reusable materials. In addition, Sestra’s solution offers controlled beverage dispensing that significantly reduces waste while preserving the water that feeds our seas.

Shaking up how drinks are served, the Crew on-board Scarlet Lady uses data directly from Sestra’s platform to make real-time decisions. In addition, monitoring and alerts streamline operations within the innovative beverage program so the Crew can worry less about the bar and focus on giving Sailors the voyage of a lifetime. Sailors can even pour themselves a drink, thanks to smart wearables that track their pours and unlock beverage stations. Sestra’s solution keeps beverage taps cloud connected, even when out at sea, delivering uninterrupted, actionable data to Virgin Voyages’ Crew. 

Charles Steadman, Senior Manager of Virgin Voyages’ Beverage and Bar Development and Operations said, “Sestra’s innovative dispensing solution is unlike anything else in the industry. Working with their team and their solution helps us deliver on our promises of sustainability and Sailor experience in a smart way. And, we use Sestra’s analytics and insights to pinpoint inventory needs of every bar, and drive faster turnarounds. They are a true partner in every sense of the word, we couldn’t be more excited to work with them.”

“When two companies that are re-imagining their respective industries come together, the process is fun, and the outcome is sure to turn heads. This is not your average cruise, and we’re proud to sail with Scarlett Lady and her sisters.” said Lev Volftsun, CEO of Sestra Systems.

Sestra’s mission is to bring the internet of things to beverage dispensing, making customers smarter and enriching the guest experience. Our belief in possibility turns the spotlight on innovations and solving our customer’s problems. Our cloud-connected solutions enable customers to maximize profit by providing state-of-the-art features optimized to prevent loss, improve service speed and quality, and ease operations, while providing global business management, control, and analytics tools. Whether you serve your customers on land or sea, contact us to learn how Sestra can implement Smart Dispensing at your venue. 

Introducing the Next Generation of Smart Dispensing™Learn More