Fans and players alike are prepping for Super Bowl LVI, scheduled to be played on February 13, 2022, at SoFi Stadium in Inglewood, California. With viewers tuning in for the game, the commercials, and the halftime show, featuring Snoop Dogg, Eminem, Dr. Dre, Mary J. Blige, and Kendrick Lamar, viewership is expected to surpass 100 million. Thanks to the popularity of the game and its accompanying food and beverages, Super Bowl Sunday consumption is second only to Thanksgiving and, according to the National Retail Federation, viewers plan to spend an average of $74.55 on food, beverages, and team apparel.
According to Hungry Fan, Americans spend over $387 million on snacks, $130 million on pizza, and over $2 billion on chicken wings. So, just how much do viewers spend on beer in preparation for the big game? Americans spend around $1.3 billion on beer in the two weeks leading up to Super Bowl Sunday and consume 325 million gallons of beer on game day. If you can believe these Super Bowl food and beverage stats, every American would have to drink an average of 10 cans of beer! Limited only by what the local beer store offers, it makes sense that home viewers are not shy about enjoying their favorite pint (or ten) during the Super Bowl. But what about the fans enjoying the game from the stadium?
According to Mercedes-Benz Stadium officials, fans in attendance at Super Bowl LIII purchased 117,400 beers and 16,300 hot dogs. The stadium recorded 110,184 different food-and-beverage transactions during the 2019 New England Patriots versus Los Angeles Rams game, including 76,446 credit-card transactions.
While football fans trail MMA fans and hockey fans in terms of average beer consumption, it’s clear that the Super Bowl rivals any other single match in terms of beer sales and consumption. And, regardless of the sport, it’s also clear that stadiums and arenas have immense opportunity for concessions sales which also means immense opportunity for waste and loss.
Smart Dispensing, however, can help stadiums and arenas eliminate overpouring and reduce waste, getting the most return from their dispensing opportunities. Smart Dispensing pours consistently and accurately, down to a fraction of an ounce, according to pre-set pour sizes.
In addition to reducing beverage waste, Smart Dispensing reduces wait times for both your staff and the fans. Perfect pour technology saves bartenders from having to measure out ingredients and pour sizes while alerts warn staff of low inventory, allowing them to preemptively prep new kegs. A dependable and precise system minimizes wait time for thirsty fans, allowing them to quickly get back to enjoying the game.
Professional sports may feel a world away from other businesses within the hospitality industry but that’s exactly what it is; a pillar of the hospitality industry. Stadiums and arenas, like hotels, cruise ships, and restaurants, depend on satisfied guests becoming raving fans. If these Super Bowl food and Beverage stats have convinced your stadium or arena to offer frictionless service through reduced wait times and perfect pours, contact Sestra today to learn how we can help. Tuning in for the Super Bowl? Let us know how you’ll be contributing to food and beverage sales on the second largest consumption day in America.