Why You Should Offer Multiple Pour Sizes

“Why You Should Offer Multiple Pour Sizes” was originally published on 5/26/17 and has since been updated.

Offering multiple pour sizes provides your patrons with choice, resulting in increased revenue for your venue. While small, medium, and large aren’t the only options, offering three sizes provides multiple price points for your guests as well as the physiological benefit known as The Decoy Effect. The decoy effect is a phenomenon in which consumers are presented with three choices, one of which is intended by the vendor to be a decoy. The decoy option influences the consumer to purchase the more expensive option, choosing the best deal over spending the least amount of money. Read on to discover the benefits of offering small, medium, and large servings as well as which size serves as the decoy effect.

Small Pour Sizes

Small pour sizes depend on the beverage being dispensed. For wine, a tasting is typically a 1-3 oz. pour, but for beer and cocktails it can be more. Whether you’re updating your beverage menu, welcoming new guests to your venue, or hosting regulars who like to test their taste buds, offering small pour sizes are a must. Small pour sizes allow your patrons to sample beverages they normally wouldn’t try and learn about different varieties before jumping into a full glass. Offering samples encourages guests to find a drink they truly enjoy before upgrading to a larger size. Ensuring guests are happy with their beverage choices reduces waste and makes them more likely to place additional orders.

Medium Pour Size

Medium pour sizes serve a greater purpose than assuaging Goldilocks. While medium sized pours of beer, wine, cocktails, and kombucha are the perfect pour for enjoying with a meal, they are our “decoy” size when we talk about The Decoy Effect that encourages patrons to size up their beverage selection. 

Here is an example of how to implement your “decoy” within your small, medium, and large offerings: If your venue offers beverages on tap in small (4 ounces), medium (12 ounces), and large (16 ounces) pours at the following price points:

Small (4 ounce): $4

Medium (12 ounce): $10

Large (16 ounce): $12

As the size increases, the price per ounce decreases, encouraging customers to choose the best deal over spending the least amount of money. The most dramatic savings is between the middle and largest pour sizes. The medium, or our decoy size, is meant to increase interest in the largest, most expensive option. 

In the scenario outlined above, the consumer is offered the opportunity to save money per ounce while simultaneously benefitting the venue’s bottom line. 

Large Pour Sizes

While small sizes allow your guests to try out different beverages before they commit and medium sizes pair well with meals, large sizes are for those who already know what they want and are looking for cost savings. And, if you have a specialty beverage or one that’s more popular than the rest, offering them in a larger size will help your revenue stream soar. If a guest doesn’t plan to order a second drink, they may choose a large pour to get the most out of their order. This option is especially popular in event spaces and theaters where guests risk missing some of the action to search out their next drink.

How To

There are several different ways to implement and regulate multiple pour sizes at your venue, including:

Use Different Cup Sizes

If this one seems obvious, that’s because it is. By using different cup sizes, you make it easier for staff to know how much to pour, reducing the likelihood of overpouring. It also puts pours in perspective for guests. Rather than offering a guest who ordered a small a half-full large glass, they receive a small glass that it filled to the brim. 

Use Pre-Packaged Beverages

While pre-packaged beverages are a simple way to ensure you know exactly how much you’re giving your customers, the carbon footprint of bottled beer and wine is exponentially greater than serving beverages on tap.

Utilize a Dispensing System with Pour Control

If you’re interested in an eco-friendly option that also prevents loss, consider utilizing a beverage dispensing system with programmable portion control. Your servers can select the size your guest has ordered without worrying about measuring themselves or hauling bottles out of storage. Beverages on tap also allow your venue to offer a wider range of samples, including beer, wine, pre-mixed cocktails, kombucha, coffee, liquor, and more. 

Offering multiple pour sizes gives your guests the opportunity to try something new, save money per ounce, and ensure they’re happy with their beverage choice. In addition, it gives your bartenders the opportunity to upsell and benefits your venue’s bottom line. If you’d like to learn more about how Sestra’s Smart Dispensing can help your venue track, dispense, and upsell your pours, contact us today.

4 Food and Beverage Trends You Can’t Ignore in 2022

As a new year approaches, new trends are taking over the food and beverage industry. Predicting and implementing these trends doesn’t require a crystal ball, but listening to what consumer reports and market potential tell us. At Sestra, we stay on top of these reports for you so all you have to do is implement what works for your venue and continue to offer your customers frictionless service and the perfect pour (oh yeah, we can help with that too). While top notch customer service is always on trend, the demand for transparency, alcohol-alternatives, plant based foods, and functional foods are four food and beverage trends you can’t ignore in 2022.


The biggest trend that will continue throughout 2022 and beyond isn’t a product, but transparency. Mike Hughes, head of research at FMCG Gurus, said, “The recent pandemic has meant that consumers have become concerned about a variety of supply chain issues such as the country of origin of products and the safe handling, storage, and distribution of products along the supply chain. As such, consumers want more information on the products that they purchase than ever before.”

Not only do consumers want to know where their products are coming from, they want to know products’ effects on the environment. Did you know that the carbon footprint of a bottle of wine is around 1.28kg CO2; about the same as driving 3 miles in a Honda Accord? Or that the carbon footprint of an average 6-pack is 3,188.8 grams of CO2? To put that into perspective, it would take a single tree 53.46 days to offset the carbon emissions of a single six pack of beer. Kegged beverages on tap can drastically reduce your carbon footprint, cut down on waste, and provide your guests with the perfect pour, every time.

Zero-Proof Beverages

Along with effects on the environment, consumers are more aware and concerned with how the food and beverages they’re consuming affect their health and wellbeing. Whether the choice is for the evening or for life, more and more consumers are reaching for zero-proof beer, wine, and mocktails over traditional alcoholic beverages. According to The IWSR, “Consumption of these products is expected to increase 31% by 2024 across 10 markets: Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the U.S.”

Offering alcohol-free beverages at your venue promotes inclusivity and has positive effects on your guests and your bottom line.

Zero Proof Cocktail from Columbia Room- food and beverage trends you can't ignore in 2022

Photo by Columbia Room

Plant Based Foods

Plant based foods have always had their audience and the $4.51 billion dollar global meat substitute market is estimated to hit $8.82 billion by 2027. Not only are vegetarians and vegans growing in number, reducetarianism, the commitment to eating less meat and dairy and fewer eggs, is becoming more commonplace. From health reasons, to environmental impact, to animal cruelty concerns, each reducetarian eats in accordance to their own individual motivations and is contributing to the meat-alternative market.

Additionally, according to Grand View Research, “The global dairy alternatives market size was valued at USD 20.50 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.5% from 2021 to 2028. The market is gaining momentum and witnessing a high demand owing to the shift in consumer eating patterns and change in diet trends.” This shift in consumer eating patterns is resulting in a demand for dairy alternatives beyond traditional soymilk, including non-dairy ice cream, yogurt, butter, and more. 

How can your venue keep up with meat and dairy free lifestyles? Provide your customers with choice. While you don’t have to eliminate meat and dairy from the menu, offer alternatives like almond milk, oat milk, and coconut milk products. And, while meat alternatives can include products such as Beyond Meat, it can also mean serving more whole plant dishes and getting creative.

Functional Foods

While functional foods fit within a plant based diet, the reasons consumers reach for them differ. Functional foods offer benefits above and beyond basic nutrition, such as reducing the risk of disease, alleviating anxiety and depression, and offering natural pain relief. CBD, for example, claims to offer all of these benefits and big hitters including Nestle and Kraft are even entering the market. From CBD infused seltzers and sodas to cold brew and sparkling water, there are several CBD beverages your venue can serve.

Adaptogens are herbs that, like CBD, aid in reducing anxiety. They can also boost immunity and overall well-being, combat fatigue, and enhance mental performance. According to Spoonshot, the increase in stress and anxiety, as a result of the pandemic, is driving heightened awareness of adaptogens, with consumer interest in adaptogens growing 55% in 2020. This trend is expected to increase with brands meeting the demand through matcha gelato, popsicles with a punch, wellness chocolate, and more. 

The spice known as turmeric takes the cake, in terms of health benefits and popularity (as well as literally being used in cakes, cookies, and ice cream). Turmeric is anti-inflammatory, increases antioxidants in the body, boosts brain function, and is believed to prevent cancer, help Alzheimer’s patients, slow aging, and more. Wellness shots, turmeric lattes, and turmeric granola are just a few of the menu items consumers are lining up for.

Staying on top of food and beverage trends does not mean guessing the next big thing and revamping your entire menu or gutting your venue. It means listening to what consumers are telling you through market growth trends and evolving your offerings to meet those needs. These 2022 food and beverage trends tell us that consumers care more about the environment, global impact, and their own health than ever before. Your venue can support those needs through offering transparency, choice, and more plant-based menu options.

If you’re interested in learning how Sestra can help your venue serve the latest food and beverage trends in 2022 and beyond, contact us today.