Everyone has their reasons when reaching for non-alcoholic beverages. Whether the choice is for the evening or for life, more and more people are embracing the sober curious lifestyle. Venues like Listen Bar in Brooklyn, NY cater to the sober socialite, serving only non-alcoholic beverages. It won’t be long before more and more venues follow suit. Non-alcoholic menu additions can help your bar or restaurant and you don’t have to start from scratch to cater to all types of guests.
Not only do non-alcoholic beverages make your venue more inclusive, they open up an additional revenue stream. Forbes’ “Make Mine a Mocktail” illustrates bartenders’ beliefs that no-proof drinking is a growing trend. It also refutes the idea that non-alcoholic menu items will reduce profit,
“if you add a non-alc drink, you may get someone who would normally order a Pellegrino, who’s now ordering a sophisticated drink. There’s incremental sales that come from that.” On the West Coast, non-alcoholic drinks ring in $13,000 on average per year compared to $10,500 average in New York, according to Distill’s research.
“The movement is happening, it’s here,” Otto says. “We’ve seen it in data, now we’re seeing it in the press and online searches. The idea of [having more choices] is key to consumers.”
Let’s start with the obvious morning pick-me-up: coffee. 64% of Americans consume coffee everyday so if you’re looking to incorporate non-alcoholic options, coffee on tap is a great bet.
Sestra can set up your venue with both hot and cold coffee on tap, allowing your business to track inventory, prevent over pouring, and increase efficiency.
Kombucha is a fermented tea, rich in probiotics and antioxidants. The bubbly beverage is believed to reduce risk of heart disease and protect against cancer. That’s a lot of pressure to put on a beverage but kombucha gets the job done with refreshing flavors.
Mocktails are alcohol-free mixed drinks that are a tasty alternative in both flavor and appearance to the typical cocktail. Cocktail connoisseurs as well as beverage beginners can enjoy the fruits, bitters, sodas, and even non-alcoholic liquor that may be incorporated into mocktails.
In venues where alcohol is expected, mocktails, kombucha, and other bubble beverages are great additions that promote inclusivity. But what about situations that typically wouldn’t serve alcohol to begin with? Non-alcoholic beverages can also be used as a perk to promote loyalty and create a memorable experience for employees and guests.
Non-Alcoholic Beverages as a Perk
Health insurance, retirement plans, and paid vacation are all common workplace benefits that are great for employee attraction and retention. Keep in mind that the little things also add up. Team culture and in-office perks (like beverages on tap) are great benefits that keep your employees happy and promote loyalty. Whether offered in addition to traditional office happy hour beverages or as a workplace-friendly alternative, easy access to coffee and kombucha are becoming more commonplace and appreciated.
While Sestra has hotel partners who offer free wine on tap at check-in and complimentary happy hours, coffee and kombucha on tap are a great pick-me-up for any time of day. Whether guests are checking in, checking out, or leaving for the day, non-alcoholic beverages on tap can help improve the guest experience.
Conferences and Events
For the same reasons why alcohol isn’t the only option for the workplace or venue lobbies, conferences and other events can offer non-alcoholic beverages for an inclusive experience.
The options for incorporating non-alcoholic beverages are as numerous as the reasons for offering them and accommodating the many reasons why someone may choose a zero-proof beverage is more than just a trend.
Are you considering adding alcoholic alternatives to your venue? Contact Sestra to learn how our TapWise dispensers and on-going service can help your venue promote inclusivity and increase customer loyalty.