How to Make Beverage Sales a Home Run on Opening Day and Beyond

Opening day 2022 for the Washington Nationals is Thursday, April 7th with the first pitch scheduled for 7:05 pm. Whether attendees are fans of the sport, the Nationals, or Max Scherzer, now pitching for the visiting team, the New York Mets, they’re sure to be entertained. While the main event is happening on the field, concessions sales equal a win for the park, regardless of which team earns the most runs.

How Sestra Helps Baseball Parks Win

A Major League Baseball park wanted to increase revenue, reduce waste, easily ensure regulatory compliance, and improve the fan experience. Sestra’s patented solutions achieved all of their goals, including a positive ROI, in just three months. The venue continues to see year over year improvements in yield, operations, and revenue and has been a loyal Sestra customer since 2016. To read about additional stats, product implementations, and the Park’s big wins, download our case study, HERE.

Customer Challenge

The Major League Baseball park wanted to increase the number of beverage points of sale throughout the park in a sustainable and controlled way. They wanted to streamline their operations and eliminate any waste or theft associated with overpouring. In addition, they wanted to increase revenue by reducing the time between keg changes, understanding service trends and beverage popularity, and pinpointing inventory needs. The operations team wanted to leverage technology to achieve these goals so their staff could focus on providing the best fan experience.

By achieving these goals of faster service, shorter time between keg changes, and increased visibility, the baseball park drove an improved fan experience through shorter lines and perfect pours as well as increased profits.

Read the entire case study and discover how we helped an MLB ball park hit a home run by improving service, speed and quality while increasing revenue.

Year over year expansion at the park as well as our continued partnership speaks to the success of the program. Interested in learning how your stadium or event venue can benefit from Sestra’s TapWise technology? Reach out to our team for a free custom consultation.