A look at the future of hospitality

As states begin to put reopening plans into place, the hospitality industry faces unique challenges. At Sestra, we’ve been keeping our eye on the future and what trends will be on the rise, including touchless technology, contactless experiences, and more. “The new normal” While many people are excited to get back out, there will likely […]

Kegs: Tap into the Benefits

As graduation season wraps up, we can’t help but reminisce on our college nights spent huddled around the keg at a party. But just like this year’s graduates, kegs are making the jump from frat party staple to more sophisticated possibilities. These days, on-tap beverage dispensing has opened up a promising future for the beverage […]

How to Prevent Beverage Theft in Your Venue

HOW TO GAUGE THEFT IN YOUR VENUE The first step to solving any problem is figuring out how big it is. Short of installing more sophisticated camera systems, how can you measure how much theft is affecting your business? First, take a look at your beverage cost history and your profit margins. If you’re buying […]

How Overpouring Drains Profits and 4 Ways to Plug the Leaks in Your Venue

Overpouring is often unintentional The most common cases of overpouring are unintentional, caused by a lack of solid measuring practices or tools. Eye-balling a glass of wine or counting out shots for a cocktail are just two examples. Even when performed by highly skilled, honest servers, freepouring alcohol is questionable. Serving sizes are extremely difficult […]

The Carbon Footprint of a Bottle of Wine

THERE’S MORE TO A CARBON FOOTPRINT THAN TRASH Know the Flow calculated the carbon footprint of a bottle of wine and found it’s around 1.28kg CO2. That’s about the same as driving 3 miles in a Honda Accord. When talking about wine, the discussion typically revolves around region, vintage, or a particular vintner. Rarely does […]

Why the Beverage Industry Needs Internet of Things (IoT) Technology

WE WERE TECHNOLOGY PEOPLE. THEN WE WERE WINE PEOPLE. NOW WE’RE BOTH. We started in the telecommunications industry before turning our passion for vino into a nationwide importer/distributor business. As our client list grew, we became immersed in the beverage industry – end to end – learning and experiencing as much as we could about […]