Why We’re Excited for the 2017 National Restaurant Association Show

GETTING EXCITED In two short weeks, Chicago will welcome the industry’s best and brightest to the National Restaurant Association Show. Organizers expect 2,300 exhibitors and 60,000 attendees from around the world. This year, we’re jumping into the mix to show off our IoT beverage dispensing, make new friends, and see the sights. You can find […]

2017 Greater Washington Innovation Awards

Back in March, we attended the Greater Washington Innovation Awards showcase, hosted by the Northern Virginia Chamber of Commerce. As a nominee for the Hospitality, Tourism & Entertainment Innovator of the Year, we had the opportunity to present our IoT beverage dispensing solution to a panel of industry experts and host a display booth among […]

How Overpouring Drains Profits and 4 Ways to Plug the Leaks in Your Venue

Overpouring is often unintentional The most common cases of overpouring are unintentional, caused by a lack of solid measuring practices or tools. Eye-balling a glass of wine or counting out shots for a cocktail are just two examples. Even when performed by highly skilled, honest servers, freepouring alcohol is questionable. Serving sizes are extremely difficult […]

Wine on Tap Solution is a Home Run (Sestra in the News)

This month, Foodservice Equipment Reports is featuring our Washington Nationals Ballpark installation in their Product Showcase. The section highlights their favorite products from the NAFEM show we attended back in February. “While many baseball parks still offer traditional sodas and draft beers to thirsty fans, plenty of stadiums are expanding their drink menus into higher-end […]

The Carbon Footprint of a Bottle of Wine

THERE’S MORE TO A CARBON FOOTPRINT THAN TRASH Know the Flow calculated the carbon footprint of a bottle of wine and found it’s around 1.28kg CO2. That’s about the same as driving 3 miles in a Honda Accord. When talking about wine, the discussion typically revolves around region, vintage, or a particular vintner. Rarely does […]

Why the Beverage Industry Needs Internet of Things (IoT) Technology

WE WERE TECHNOLOGY PEOPLE. THEN WE WERE WINE PEOPLE. NOW WE’RE BOTH. We started in the telecommunications industry before turning our passion for vino into a nationwide importer/distributor business. As our client list grew, we became immersed in the beverage industry – end to end – learning and experiencing as much as we could about […]