National Restaurant Association Show 2017: Postgame Wrap-up

To round out our trade show series, here’s a recap of our experience at the National Restaurant Association (NRA) Show last month. It was our first time exhibiting at a large show and we came away with some new perspective. Read on for our thoughts as well as our post-show strategy. THE EXCITEMENT People refer to […]

How to Prevent Beverage Theft in Your Venue

HOW TO GAUGE THEFT IN YOUR VENUE The first step to solving any problem is figuring out how big it is. Short of installing more sophisticated camera systems, how can you measure how much theft is affecting your business? First, take a look at your beverage cost history and your profit margins. If you’re buying […]

Why You Should Offer Multiple Pour Sizes

Benefits There are specific benefits that come with each pour size variation. While small, medium, and large aren’t the only options, having choices along those lines will provide the greatest gains for your business while providing multiple price points for your guests. Small Pour Sizes Small pour sizes depend on the beverage. For wine, it’s […]

Tips for Attending a Trade Show

As exhibitors, we’re always busy behind the scenes prepping our booth, setting meetings, and getting the word out. But, as an attendee, you can also benefit from having a solid game plan in place before the show. Here are our top tips for attending a trade show: SET A GOAL AND STRATEGY Before you attend […]

Why We’re Excited for the 2017 National Restaurant Association Show

GETTING EXCITED In two short weeks, Chicago will welcome the industry’s best and brightest to the National Restaurant Association Show. Organizers expect 2,300 exhibitors and 60,000 attendees from around the world. This year, we’re jumping into the mix to show off our IoT beverage dispensing, make new friends, and see the sights. You can find […]

2017 Greater Washington Innovation Awards

Back in March, we attended the Greater Washington Innovation Awards showcase, hosted by the Northern Virginia Chamber of Commerce. As a nominee for the Hospitality, Tourism & Entertainment Innovator of the Year, we had the opportunity to present our IoT beverage dispensing solution to a panel of industry experts and host a display booth among […]

How Overpouring Drains Profits and 4 Ways to Plug the Leaks in Your Venue

Overpouring is often unintentional The most common cases of overpouring are unintentional, caused by a lack of solid measuring practices or tools. Eye-balling a glass of wine or counting out shots for a cocktail are just two examples. Even when performed by highly skilled, honest servers, freepouring alcohol is questionable. Serving sizes are extremely difficult […]

Wine on Tap Solution is a Home Run (Sestra in the News)

This month, Foodservice Equipment Reports is featuring our Washington Nationals Ballpark installation in their Product Showcase. The section highlights their favorite products from the NAFEM show we attended back in February. “While many baseball parks still offer traditional sodas and draft beers to thirsty fans, plenty of stadiums are expanding their drink menus into higher-end […]

The Carbon Footprint of a Bottle of Wine

THERE’S MORE TO A CARBON FOOTPRINT THAN TRASH Know the Flow calculated the carbon footprint of a bottle of wine and found it’s around 1.28kg CO2. That’s about the same as driving 3 miles in a Honda Accord. When talking about wine, the discussion typically revolves around region, vintage, or a particular vintner. Rarely does […]

Why the Beverage Industry Needs Internet of Things (IoT) Technology

WE WERE TECHNOLOGY PEOPLE. THEN WE WERE WINE PEOPLE. NOW WE’RE BOTH. We started in the telecommunications industry before turning our passion for vino into a nationwide importer/distributor business. As our client list grew, we became immersed in the beverage industry – end to end – learning and experiencing as much as we could about […]