Restaurants, hotels, and stadiums all have varying capacity limits as well as reasons for drawing in guests; but there is one thing that rings true for every venue within the hospitality industry. Beverage sales provide one of the largest returns on investment and mobile bars can help you increase that ROI. Because Mobile bars are self-serve, your venue can implement additional points of service and, therefore, incur additional revenue without paying for additional staff. Mobile bars serves the same beer, wine, cocktails, and more as your stationary Smart Dispensers, in a compact package. From dispersing your guests to providing additional points of service, mobile bars reduce wait times and provide consistent pours, resulting in an improved guest experience.
1. Spread Guests Throughout Your Venue
If there is a single exhibit or area of your venue that typically receives more foot traffic, stationing bars throughout different areas of your venue can draw and disperse crowds. Similarly, if your venue features a permanent bar and overworked bartender, mobile bars can alleviate staff and eliminate customer wait times. Determine where you want guests to gather, whether that’s near a specific exhibit or simply away from a more crowded corner.
Keep in mind that guests can only approach mobile bars that they know about. Use signage or inform staff to direct patrons toward the distributed points of service. You can also disperse crowds by offering different beverages types at each mobile bar. Try boosting an event’s customer experience by curating the drink options throughout the venue. For example, feature beer at one mobile bar, dispense wine at another, and cocktails at a third, or, a complete tour of specialty drinks.
2. Move Service Between Indoors and Out
Whether you’re a conservatory with indoor and outdoor exhibits, a restaurant that offers outdoor service when weather permits, or a multipurpose venue, mobile bars are a great way to draw guests outdoors and alleviate the indoor points of service. When your outdoor exhibits or service is closed, simply move your mobile bars indoors. Setup and relocating a mobile bar is more manageable than the setup and teardown of a full bar, making it easy to adjust your venue’s layout for different occasions.
Whenever you relocate a mobile bar, you are able to map its location so that your data reflects the pours in each area. Learning from your pour data may influence where you station your mobile bars during various circumstances.
Even if your hotel features a restaurant or bar, mobile bars allow you to monetize your lobby. At check-in, offer guests the opportunity to purchase a specified number of glasses or ounces. The purchase will prompt an email to send to your guest with their beverage allotment, a link, and instructions for redemption. Then, when guests are ready to redeem, they approach the pour station, click the link, and dispense. While there are multiple ways to offer self service, email delivery allows you to control who can pour, which offers insight into your service with each pour mapped to a specific guest or member.
4. Add Points of Service During Holidays and Events
Hotels and restaurants alike are affected by seasonality and typically experience higher guest counts around the holidays. In addition, wedding and other event venues host multiple parties of varying sizes and must be able to adjust accordingly. Mobile bars offer additional points of service when needed and can be stored when not.
Your mobile bars’ data is collected in the same manner and displayed on the same dashboard as your permanent bars. Use your pour data to measure the effects of seasonality and plan for next year. Discover the popularity of each beverage and stock accordingly. Your data can also influence staffing and when to reintroduce your mobile bars.
When using mobile bars for events, wedding planners and bar managers will be grateful for the indisputable numbers they can deliver with the bill after the wedding, office party, or Bat Mitzvah has ended. Data doesn’t only mean dollars. Use Smart Dispensing to pour the bride and groom’s signature drinks. At the end of the night, share who had the winning cocktail. Mobile bars add additional points of service and an element of fun to your venue.
Not only do mobile bars provide multiple advantages, they can be implemented in several ways to benefit your restaurant, museum, or event venue. Your data is collected across your Smart Dispensing systems, offering a full picture of your beverage program’s delivery and success. In addition, your alerts and Sestra service work the same across all of your Smart Dispensing stations. Questions about your existing Smart Dispensing systems or wondering how your venue can take advantage of mobile bars? Contact us today.