Why You Should Offer Multiple Pour Sizes

Have you ever been to an ice cream parlor that offers samples to help you choose your flavor? They understand that purchasing a full serving is a commitment. The same logic applies to beverages, where one size doesn’t fit all. Imagine a toddler with a large cup of Coke, or a couple being served tiny [...]

By |2017-06-23T11:47:11+00:00May 26th, 2017|Beverage Industry Problems|0 Comments

Tips for Attending a Trade Show

We’re heading to Chicago for the National Restaurant Association show soon. If you're going to be there, let's get together! As exhibitors, we’ve been busy behind the scenes prepping our booth, setting meetings, and getting the word out. But, as an attendee, you can also benefit from having a solid game plan in place [...]

By |2018-05-10T14:35:30+00:00May 17th, 2017|Trade Shows|9 Comments

Why We’re Excited for the 2017 National Restaurant Association Show

GETTING EXCITED In two short weeks, Chicago will welcome the industry’s best and brightest to the National Restaurant Association Show. Organizers expect 2,300 exhibitors and 60,000 attendees from around the world. This year, we’re jumping into the mix to show off our IoT beverage dispensing, make new friends, and see the sights. You can [...]

By |2017-06-23T11:46:35+00:00May 8th, 2017|Trade Shows|0 Comments

2017 Greater Washington Innovation Awards

Back in March, we attended the Greater Washington Innovation Awards showcase, hosted by the Northern Virginia Chamber of Commerce. As a nominee for the Hospitality, Tourism & Entertainment Innovator of the Year, we had the opportunity to present our IoT beverage dispensing solution to a panel of industry experts and host a display booth among [...]

By |2017-05-02T00:42:17+00:00May 1st, 2017|News, Sestra in the News|0 Comments